|Retail Values |
Important information for our valued customers
The Retail Values listed on our site are our estimate of the prices for the same or similar items that you could expect to pay at a local retail jeweler. The Retail Values listed on our website have been conservatively determined by comparison shopping at mall jewelers, free-standing jewelry stores, and specialty and boutique jewelers. Some of these jewelers were willing to discount their prices and some were not. Larger discounts were generally offered on mass-produced, less expensive items and little or no discount was offered on most of the higher quality, one-of-a-kind styles.
The most interesting observation from our comparison shopping is that we found that most jewelers do not have the style of jewelry, the sizes of center stones, the quality of stones, and the extensive selection that you will find at MyJewelrySource. Because many of our items are not found at retail, we used the pricing practices of the retailer jewelers to calculate an estimated Retail Value for these items. For example, in our extensive search, we found very few sapphire rings with high quality center stones over 2 carats in size. But by comparing stone quality and size, and accounting for metal and diamond prices, we estimated the Retail Value of our sapphire rings with center stones over 2 carats. If you are a savvy internet shopper, you probably have noticed a handful of sites which have significantly inflated stated Retail Values. We have been careful not to do this! We do not want you to be concerned that our prices are so much lower than retail. We sell the same or better quality jewelry than your local retailer, but are able to sell at reduced prices for a variety of reasons. We do not have the same overhead as brick and mortar jewelers, and we spend only a minimal amount on advertising- not tens of thousands of dollars a year on advertising like many internet jewelers. Some successful sites spend in excess of 30% of their income on advertising. At MyJewelrySource, we spend under 0.2% on advertising! We rely on word of mouth and free rankings and are able to keep our prices very low! And enough cannot be said about our intelligent and experienced buyers who know how to find the most beautiful, high quality gemstones, the nicest diamonds and the most unique styles at the absolute best prices. In fact, when we attend trade shows, we regularly see wholesalers selling similar styles to other jewelers at higher prices than our prices. Legal Disclaimer: The retail value is provided for informational purposes only and made with the express understanding that we will not be held liable or responsible with respect to any action that may be taken on the basis of our stated retail value.